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Understanding the habits of consumers haas long been the way of a successful advertising or marketing campaign. Since the birth of the Internet, there have been innumerable studies performed, each attempting to calculate how when where why and for what Web users surf the Internet. One such study, completed by NPD Group, a research group specializing in consumer purchasing and behavior, concluded that: |
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Unfortuantely some companies took stock in banner advertising
and are now paying the price. USA.net
began its free e-mail service five years ago. Officials believed that
they would be able to offset the cost by charging for banner ad space
on the sites. Due to the lack of banner ad success, the company has been
forced to charge for thier email service. Read
the whole story here. The Wall Street Journal reported, June 16, 2003, that banner ads and pop-ups, print and direct mail are giving way to Search Related Marketing. Read a synopsis of the article Playing the Search Engine Game by clicking here. |
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According to the April 2000 issue of Target Marketing Magazine: (Source: IMT Strategies - imtstrategies.com) the "Top Ways Websites are Discovered" are... |
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Banner ads.................................1% |
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Targeted email...........................1.2% |
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TV spots......................................1.4% |
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"By accident".............................2.1% |
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Magazine ads.............................4.4% |
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Word-of-mouth...........................20% |
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Random Surfing........................20% |
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Search Engines.........................46% |
According to a Forrester Research Media Field Study, getting a loyal audience in the first place is best done by Search Engine Placement.According to the same study, "more people come to websites via search engines than nearly all other methods combined, including random surfing, word-of-mouth, magazine ads, tv ads, email and banner ads." In a study released by ActivMedia Research in September 1999, Search Engine Positioning was ranked as the #1 Website promotional method used by eCommerce sites. An article in the September 3rd edition of the Rochester Democrat & Chronicle states that "Small Employers fail to fully exploit the Web because they lack the time to maintain a site, are uncertain of its payoff or feel their product is not suited for direct online sales." That is the very reason InTheTopThirty.com exists. We understand the needs of businesses - small or large - to be able to quantify the return on their Web sites. InTheTopThirty.com is dedicated to ensuring that your Web site is working FOR you, bringing in leads, pulling in direct online sales or just recieving the exposure your business needs to thrive. Clearly, Search Engine Optimization is not just a trendy new Internet Marketing buzzword, but the most effective form of advertising you can expect for your hard-earned dollar. Whether you have a brick and mortar, "click and mortar" or a "dot-com" business, you absolutely need to put your Web site in front of your paying, qualified net-savvy customers. Remember: If you don't, someone else will.
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